Some of the methods used in advertising are unethical and unacceptable in today’s society.

Question

Some of the methods used in advertising are unethical and unacceptable in today’s society.

To what extent do you agree with this view?

Sample Answer

In this digital age, we are barraged with an endless amount of advertisements on a daily basis, ranging from adverts on our cell phones to personal soliciting. Nonetheless, many of the methods used to advertise can be considered unacceptable and immoral.

To begin, a common agenda of many advertisers is to first make their audience feel deprived and then to instil a belief in their viewers that only through buying the advertised product or service, they can attain satisfaction. Most people would agree that this strategy is at the very least unacceptable and at worst sinister. Another unacceptable tactic used by advertisers is the deliberate misrepresentation of their products as being scarce and only available for a limited amount of time, by doing this they exploit the human psychology, which places a higher value on things that are apparently not abundant.

In addition, the fact that we can’t escape from advertising is in my opinion, an invasion of personal privacy. In this era of democracy, human beings should have the free will to decide what information they wish to receive but through internet and telemarketing, advertisers have the choice to shove their products down our throats. To illustrate, when browsing the internet, ads can pop up anytime, one after another and after a certain number of times, these intrusive ads can become excruciatingly frustrating.

In brief, I agree with the notion that many of the tactics used for adverting in today’s world are both unacceptable and unethical because they are manipulative and violate a person’s privacy.

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